Looking at the motion of the eye while looking at the following pitcher created by Sam Scott (as seen here)
I feel as though we'd start by looking at point 1 - the part we need to touch in order to interact with it. It's the primary place we need to go to use this functional object.
Our eye could then go up or down the handle. The handle itself creates an inverted teardrop, the point of which would lead us down to the base of the jug.
The dark base keeps our eye within the form, and we follow it around. The eye may travel up the stalks of grass, meeting the flowers. Or it may follow around and travel up the right edge of the form.
The stalks of grass as well as the stamen of the flowers ultimately point us to the top of the jug, where it's function is located - it's where the water comes out. The warmth of this point in comparison to the generally cool grass and flowers creates some contrast.
We may also start our journey at the top, where the brightest warm colours are, then follow the grass or handle down to the base, then back up through the unused path, through the jug and to the top again.
The diagonal blades of grass also lead us around the form, pointing us towards certain elements (the flower on the right side) and inviting us to move around to view it.
Visual balance:
Large visual weight at the front, where the water comes out of the pitcher draws our eye (large dark area, more complex, visually interesting form, real-world importance/function) and this is balanced by the likewise large, dark, functional handle.
Experimenting with removing the flower nearest us and seeing what that does to the visual balance.
The weight has shifted slightly towards the front of the pitcher. The eye is now drawn more clearly to the front, so the act of tipping feels more imminent. Overall visual weight decreased - object feels less heavy on the page, less robust.
By Linda McFarling. Rob Flye notes that here the emphasis of the design is on the curvature of the sides of the jug, and this is emphasised by the black line that follows the form. |
Vehicle
Looking at vehicles and examining how the design principles have been used.
Daytime viewing
- More detail and contrast near the front
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